If you are a broker that has partnered with ShipperGuide and already know about the ShipperGuide Marketplace, it’s time to understand the Analytics Dashboard, which was designed to help you check your performance and optimize your logistics strategy. 

This article will cover:

• Accessing the Analytics Dashboard
• Analytics Dashboard Sections
  • Quotes
  • Quoted Lanes
  • Bookings
  • Potential Customers

Accessing the Analytics Dashboard

When you’re a new broker using Marketplace, your account manager will create a new access and send it to you.

To get started, visit https://analytics.loadsmart.com/ click on “Log In" and add your login information provided during the onboarding process.

Key Sections of the Analytics Dashboard

Quotes

In the "Quotes" section, you'll see a comprehensive list of all the bids and loads your company is involved in. This section provides a big-picture view of your current participation and available loads. Importantly, it shows loads that have not yet been awarded, allowing you to track and manage your bids effectively. 

Quoted Lanes

The "Quoted Lanes" section is where you can see the specific routes for which pricing has been provided. This section includes:

• Information about the routes and associated prices for moving freight.
• Information to help you analyze the lanes and understand if you can adjust your price engine.

Bookings

In the "Bookings" section, you'll find your booking information after loads have been awarded and your commitments to move forward. This section includes the booking details such as shipper name, book date, bid rate, and lane information.

Potential Customers

The "Potential Customers" section provides valuable insights into prospects that Shipper Guide Marketplace is presenting rates to. You can view a list of potential customers along with their contact details, helping you target, build relationships with prospective clients, and  set up a line of credit with the shipper on your side of the operation. This includes:

• Customer Provider Information: The name of the customer appears as listed in ShipperGuide.
• Relationship Status: Current relationship status with each shipper. Check more information here.
• Contact Details: Name and email address of the point of contact (POC) for each shipper, who is responsible for carrier selection.

Check the example below:

If you have any questions or need further assistance, feel free to contact us at https://community.loadsmart.com/hc/en-us